The West Hollywood City Council voted unanimously to place an issue on the ballot for March 5, 2019—Measure B—giving voters the opportunity to decide on the future of a development project backed by Gwyneth Paltrow.
The proposal in question was designed to redevelop commercial property at 8920 Sunset Boulevard. Paltrow and Gary Landesberg, chairman of the Arts Club of London, purchased the site in 2015.
The two hired design firm Gensler to design a West Hollywood branch of the Arts Club—a private London-based social club—for the 20,241 square foot site. The proposed nine-story building would be approximately 120,000 square feet and would include the private club as well as hotel rooms, restaurants, office and retail space, and a public art gallery.
After the West Hollywood City Council voted 4-1 to approve the development project in August 2018, Unite Here Local 11, a union representing hospitality industry workers, collected over 2,800 valid signatures to refer the Arts Club proposal to the city council for reconsideration. The number of signatures met the threshold required to initiate a referendum, which is 10 percent of the city’s registered voters. The city council had the option either to overturn the resolution approving the Arts Club project or to send the issue to the ballot.
There are eight other local ballot measures on ballots for the election on March 5, 2019, in California. The measures will go before voters in six local jurisdictions within Los Angeles and Fresno counties.