Facebook was paid $78,960 from North Carolina campaign accounts; other states reported millions

In North Carolina, state-level candidates and PACs have spent $78,960 from their campaign accounts on services from Facebook in the 2022 election cycle so far. Facebook received 0.18 percent of all reported expenditures. 

According to reports filed with the North Carolina State Board of Elections between Jan. 1, 2021, and Apr. 30, 2022, here are the top candidates and PACs that have spent campaign funds with Facebook.

Top 10 North Carolina campaigns spending money with Facebook

Of the $78,960 spent with Facebook, 48.5 percent came from these 10 campaign accounts.

Top Campaign Expenditures with Facebook (1/1/2021 – 4/30/2022)

RankTotal Paid to FacebookNameAccount Type
1.$9,954.00Carolina FederationNon-candidate PAC
2.$7,077.14Jim PerryCandidate PAC
3.$4,000.00ColorofchangeNon-candidate PAC
4.$3,200.00Durham for AllNon-candidate PAC
5.$2,900.80Angie SpillmanCandidate PAC
6.$2,734.06George McClellanCandidate PAC
7.$2,213.94Chad HawkinsCandidate PAC
8.$2,105.89Harper PetersonCandidate PAC
9.$2,074.56Graig R MeyerCandidate PAC
10.$2,035.00Beth StockwellCandidate PAC

Campaign expenditures with Facebook in 12 states

Here is how spending with Facebook in North Carolina compares to 12 other states with data available from Transparency USA for the most recent election cycle:

Comparison of total campaign finance expenditures with Facebook, by state

RankStateTotal Paid to FacebookReporting Period
1California$5,290,7451/1/2021- 4/23/2022
3Texas$2,675,2761/1/2021 – 5/14/2022
4Michigan$194,1801/1/2021 – 4/20/2022
5Minnesota$166,0721/1/2021 – 3/31/2022
6Arizona123,1541/1/2021 – 3/31/2022
7Pennsylvania$106,5131/1/2021 – 3/9/2022
8Wisconsin$101,9781/1/2021 – 3/21/2022
9North Carolina$78,9601/1/2021 – 4/30/2022
10Florida$38,5421/1/2021 – 3/31/202
11Indiana$29,5341/1/2021 – 4/8/2022
12Ohio$19,9241/1/2021 – 4/13/2022
*Virginia’s two-year election cycles end in an odd-numbered year. The first available reports for Virginia’s 2023 election cycle are due Jul. 17, 2022.

While spending varies widely between states, no state on Transparency USA has reported more than 1.06 percent of total campaign expenditures on services from Facebook in the most recent cycle.

The data above are based on campaign finance reports that active North Carolina PACs submitted to the North Carolina State Board of Elections. Transparency USA publishes campaign finance data following major reporting deadlines. State or federal law may require filers to submit additional reports.

Report NameReport Due Date
2022 Semiannual1/28/2022
2022 Q1 Plus5/10/2022
2022 Semiannual (only candidates not on 2022 ballot)7/29/2022
2022 Q3 Plus10/31/2022
2022 Q41/11/2023
2022 Year End Semiannual (only candidates not on 2022 ballot)1/27/2023

This article is a joint publication from Ballotpedia and Transparency USA, who are working together to provide campaign finance information for state-level elections. Learn more about our work here.