Facebook was paid $194,180 from Michigan campaign accounts; other states reported millions

In Michigan, state-level candidates and PACs have spent $194,180 from their campaign accounts on services from Facebook in the 2022 election cycle so far. Facebook received 0.27 percent of all reported expenditures. 

According to reports filed with the Michigan Secretary of State between Jan. 1, 2021, and Apr. 20, 2022, here are the top candidates and PACs that have spent campaign funds with Facebook.

Top 10 Michigan campaigns spending money with Facebook

Of the $194,180 spent with Facebook, 92.58 percent came from these 10 campaign accounts.

Top Campaign Expenditures with Facebook (1/1/2021 – 4/20/2022)

RankTotal Paid to FacebookNameAccount Type
1.$65,000.00Michigan ActionNon-candidate PAC
2.$39,618.50Let MI Kids LearnNon-candidate PAC
3.$33,000.00Get Michigan Working Again (Superpac)Non-candidate PAC
4.$16,084.86For Our Future Michigan (Superpac)Non-candidate PAC
5.$6,541.65Mark HuizengaCandidate PAC
6.$5,785.19Steven GilbertCandidate PAC
7.$4,960.00Great Lakes Education ProjectNon-candidate PAC
8.$3,880.10Lana TheisCandidate PAC
9.$3,058.53Livingston County Republican CommitteeNon-candidate PAC
10.$1,849.54Northwest Wayne County State-Local PACNon-candidate PAC

Campaign expenditures with Facebook in 12 states

Here is how spending with Facebook in Michigan compares to 12 other states with data available from Transparency USA for the most recent election cycle:

Comparison of total campaign finance expenditures with Facebook, by state

RankStateTotal Paid to FacebookReporting Period
1California$5,290,7451/1/2021- 4/23/2022
3Texas$2,675,2761/1/2021 – 5/14/2022
4Michigan$194,1801/1/2021 – 4/20/2022
5Minnesota$166,0721/1/2021 – 3/31/2022
6Arizona123,1541/1/2021 – 3/31/2022
7Pennsylvania$106,5131/1/2021 – 3/9/2022
8Wisconsin$101,9781/1/2021 – 3/21/2022
9North Carolina$78,9601/1/2021 – 4/30/2022
10Florida$38,5421/1/2021 – 3/31/202
11Indiana$29,5341/1/2021 – 4/8/2022
12Ohio$19,9241/1/2021 – 4/13/2022

*Virginia’s two-year election cycles end in an odd-numbered year. The first available reports for Virginia’s 2023 election cycle are due Jul. 17, 2022.

While spending varies widely between states, no state on Transparency USA has reported more than 1.06 percent of total campaign expenditures on services from Facebook in the most recent cycle.

The data above are based on campaign finance reports that active Michigan PACs submitted to the Michigan Secretary of State. Transparency USA publishes campaign finance data following major reporting deadlines. State or federal law may require filers to submit additional reports.

Report NameReport Due Date
2022 Annual/January1/31/2022
2022 April (PACs)4/25/2022
2022 July (PACs)7/25/2022
2022 Post-Primary9/1/2022
2022 Pre-General10/28/2023
2022 Post-General12/8/2022

This article is a joint publication from Ballotpedia and Transparency USA, who are working together to provide campaign finance information for state-level elections. Learn more about our work here.